America's Credit Unions

Successful business development

October 26, 2023 CUNA News Podcast
Successful business development
America's Credit Unions
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America's Credit Unions
Successful business development
Oct 26, 2023
CUNA News Podcast

What’s the key to successful business development? Forming relationships and “being your most authentic self,” says Bradley Dyer Jr., senior business development officer at $1.4 billion asset Credit Union of America in Wichita, Kan., and a 2023 Credit Union Rock Star.

In this episode of the CUNA News Podcast, Dyer Jr. shares his approach to business development and explains his commitment to serving the dedicated teachers and health-care professionals who make up much of the credit union’s membership.

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What’s the key to successful business development? Forming relationships and “being your most authentic self,” says Bradley Dyer Jr., senior business development officer at $1.4 billion asset Credit Union of America in Wichita, Kan., and a 2023 Credit Union Rock Star.

In this episode of the CUNA News Podcast, Dyer Jr. shares his approach to business development and explains his commitment to serving the dedicated teachers and health-care professionals who make up much of the credit union’s membership.

Meet Bradley
Bradley’s background
His approach to business development
Serving educators and health-care leaders
Be aware of members’ needs
Business development during COVID
The need for financial literacy
Diversity, equity, and inclusion
Internal culture
Governor’s Credit Union Advisory Council
Outside interests
One thing people don’t know about Bradley
Advice for aspiring business developers
Parting thoughts