Proving the credit union difference

Credit unions deliver billions of dollars in financial benefits to both members and nonmembers—and now we can prove it.

The Credit Union Impact Dashboard from America’s Credit Unions provides an easy, interactive way to demonstrate how credit unions outperform their peers. It updates in real time to tell the credit union story, measure their transformative power, and showcase how they outperform other financial institutions.

In this episode, Schenk and America’s Credit Unions Senior Economist Ligia Vado explain the dashboard and what it can do, the importance of quantifying the credit union difference, and more.

Chapters

• 1:43 What’s the dashboard, and why was it created?
• 5:21 An interactive digital dashboard
• 6:55 Who are you trying to reach?
• 9:05 How data looks in your backyard
• 11:10 What the dashboard looks like
• 13:43 Digital storytelling
• 14:22 Data tells an impactful story
• 18:02 Credit unions’ impact on local economies
• 25:00 What’s next for the dashboard?
• 28:07 Upcoming timeline
• 30:10 Closing comments