Sponsored: Growing deposits

Credit unions need a sustainable approach to growing deposits. One component of that is the use of high-yield accounts, says Alisha Crafton, chief growth officer at Kasasa.

In this episode, sponsored by Kasasa, Crafton examines the company’s use of data and analytics, industry trends, the concept of “phantom growth,” deposit growth strategies, and more.

Chapters

• 1:33 What’s Kasasa?
• 2:20 Industry trends
• 4:43 What’s in store for balance sheets
• 6:03 Phantom growth
• 7:25 Client success
• 9:31 High-yield accounts
• 11:25 Credit union priorities
• 13:58 Kasasa’s evolution
• 17:12 A 3-pronged approach
• 19:51 Common misconceptions
• 21:30 Challenges keeping Alisha up at night
• 23:33 Closing thoughts